You may have heard of Retinol Cream. It's an anti-ageing supernova that has exploded in popularity in recent years.

In fact, as virtually any good plastic surgeon or dermatologist will tell you, Retinol is the fundamental 'secret sauce' in most of the best selling topical anti-ageing treatments on the market today.

What Does Retinol Do?

Retinol is a Retinoid, a derivative of Vitamin A that naturally occurs in our skin.

As we age, our skin’s renewal process begins to slow down. This gives our skin a more duller, aged appearance. Retinol works by increasing cell turnover, sweeping away dead skin cells and helping to reveal fresh, healthier-looking new skin to the surface.

This action is not dissimilar to a manual exfoliant, although Retinol is the next level in anti-ageing skin care for men (and some). A true miracle worker, it helps to smooth and plump skin, build collagen and protect against free radicals.

For the science buffs, Retinol should not to be confused with Retin-A, which is a much more powerful version that is only available on prescription. The term Retinoid covers both Retinol, Retin-A and other derivatives of Vitamin A, such as Isotretinoin.

Benefits of Retinol Cream

Like Vitamin C and Hyaluronic Acid before it, Retinol takes pride and place in the Mend skincare collection.

Over time, regular use of Mend Retinol Cream on your skin can:

1. Increase collagen (plumps and firms the skin)
2. Shorten elastin fibres (tones the skin)
3. Unblock pores (preventing spots)
4. Increase cell turnover (brightening the skin)
5. Decrease pigmentation (evening out skin tone)
6. Smooth the skin and reduce the appearance of acne scars and wrinkles (general awesomeness)

It's no wonder Retinol is regarded as one of the best anti-ageing and skin-loving ingredients around.

It isn’t, however, an overnight miracle worker. Firstly, the body has to convert Retinol into Retinoic Acid before it can start weaving its magic on your face.

You also need to allow time for your skin to adjust to this new powerhouse ingredient. This is why uninterrupted, regular use is vital if you want to enjoy the full benefits of using a product like Retinol Cream.

Mend Retinol Cream

Mend's vegan-friendly Retinol Cream is 100% naturally derived and is formulated with Green Tea, Aloe Vera and Dandelion to soothe the skin, while Shea Butter and Jojoba Oil nourish from within.

As with all our products, it’s cruelty free, PH balanced and packed with natural antioxidants and gentle organic ingredients. For best results, we suggest you initially start using Retinol Cream in the evening, every second or third day. Then, once your skin is comfortable with the product, you can build up to daily (evening only) use.